Diesel Designer Sunglasses

Diesel was founded by Renzo Rosso in 1978 and focuses predominantly on young men and women with ultra-modern styles. Rosso wanted to become a leader in designer clothing and therefore the company took chances and carved out a niche for itself in its field. He surrounded himself with creative, talented people - innovators who, like him, rejected the slavish trend following typical of the fashion industry. It is true to say that Diesel is unique with definitive styles in both clothing and sunglasses.

Diesel's design team, headed by Creative Director Wilbert Das, turned their backs on the style-dictators and consumer forecasters of the fashion establishment and let their own personal tastes lead them. Thee company views the world as a single, border-less macro-culture, and the Diesel staff reflects this: a cosmopolitan team that creates an unpredictable, dynamic vitality and energy within the company. To wear Diesel designer sunglasses means you are aiming to become ultimately unique in fashion terms and not follow the common trend.

CELEBRITY STATUS: Diesel designer sunglasses attract many celebrities due to its exclusive and unique approach and arguably the most famous male actor in the world right now, Brad Pitt, wore a pair of 'Diesel Cobretti' Sunglasses during the film Oceans Twelve.

New music star Katy Perry, famous for the number one hit 'I kissed a Girl,' was also seen sporting a pair of Diesel designer sunglasses during the filming of her single 'Hot and Cold.'

Posted: 29/07/2009

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